Murrumbidgee Irrigation is one of the largest private irrigation companies in Australia, with their core business being water distribution through irrigation, water and drainage services to the Murrumbidgee Irrigation Area in NSW.
A complete brand redesign was undertaken by creating a new brand and graphic look and feel. The logo is a visual manifestation of Murumbidgee’s Company purpose of delivering water in the best way possible. The droplet is the central feature of the logo, representing the nurturing and protection of water as a valuable resource. The sky, irrigation channels, fields, growth, network and data flow are represented by the surrounding elements.
A full suite of printed collateral along with signage, templates, uniforms and vehicle branding has been developed, along with a comprehensive brand guidelines. Marketing strategy by Sauce Communications.
The droplet is the central feature of the logo, representing the nurturing and protection of water as a valuable resource.