Shining the spotlight on the often taboo subject of the toilet, langdonlorraine created sophisticated yet playful brand identity and packaging for passionate family run business, Cheeky Squirt.
Cheeky Squirt gel turns toilet paper into flushable wipes, keeping you and the environment fresh, clean and sustainable.
The tilted EE letters create a memorable device – they play on the cheeky nature of the brand, enabling the creation of a distinctive brand language with a series of clever phrases.