San Antone
Brand identity, merchandise and signage for San Antone, Texan BBQ restaurant located in Crown Melbourne. The identity draws from heat, spice and atmosphere. A bold, evolving graphic language. Capturing the energy and theatre of the grill.
Brand identity | Signage | Read more
The San Antone by Bludso’s BBQ brand is a modern take on cattle branding irons and plays on the use of neon in Texas BBQ steak houses. It has multiple applications across distinctively BBQ themed iconography: a cleaver, pig, cow, chicken and lamb. The colour palette is made of bold colours: Black representing the charcoal and red the glow of the BBQ.
Langdonlorraine created the brand look and feel, uniforms, promotional t-shirts, tray liners, coasters, business cards and signage. We provided templates for web graphics and promotional communications along with a detailed brand style guide. Working closely with Techné Architecture + Interior Design langdonlorraine created a unique graphic look and feel for the large format interior graphics to tie in the branding and interior palette designed by Techné Architects.
Graphic Design and Branding by langdonlorraine. Architecture and Interior Design by Techné Architecture + Interior Design. On-site photography by Crown Melbourne Limited.